Communication and Advertising in the Medical Sector: Rules, Limits, and Opportunities

This seminar provides participants with the skills needed to develop a promotion system for medical devices that complies with the regulations applicable in the target market, while at the same time enabling the implementation of effective sales techniques.

Date

5 November, 2026

Registration Deadline

29 October, 2026

Format

8-hour courses — Live streaming

Language

Italian

Price

€580 for non-clients
€435 for clients — VAT excluded

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To establish healthcare marketing strategies and carry out communication and advertising activities in the medical field, it is necessary to navigate rules that are often complex, evolving, and subject to frequent change.

This seminar provides participants with the skills needed to develop a promotion system for medical devices that complies with the regulations applicable in the target market, while at the same time enabling the implementation of effective sales techniques.

Program

Advertising: general characteristics and sector-specific features
Requirements established by laws and guidelines in Europe
Italy and ministerial guidelines
Compliance requirements in selected non-European countries
Marketing plan and regulatory compliance

The seminar includes

MDR Toolkit (experience, templates and tools)
Educational tutor support
Training materials
Skills assessment test
Certificate of attendance

Seminars are available for individual purchase, but they are also included in our Advanced Master, which offer more comprehensive learning paths and greater overall cost advantages.

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