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Testing and Marketing: Synergies in building the evidential support

Translating a technical report into marketing concepts is a key step in transforming experimental data, regulatory constraints, and scientific rationale into clear, credible, and market-ready value messages.

Abstract

Translating a technical report into marketing concepts is a key step in transforming experimental data, regulatory constraints, and scientific rationale into clear, credible, and market-ready value messages. This course introduces a practical framework to convert laboratory evidence and technical documentation (claims substantiation, instrumental and clinical studies, stability and compatibility data, safety assessment, and regulatory compliance) into a structured hierarchy of consumer benefits, while maintaining accuracy, traceability, and compliance.

Key Points

  • Translating technical evidence into marketing

  • Claims and regulatory compliance

  • Lab and clinical data integration

  • Consumer benefits hierarchy

  • Accuracy and traceability

Structure

4-hour course.

Live streaming or on-site at your company, based on your needs.

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