SNEAK PEEK! Highlights from the Pet Cosmetics Webinar

5 June 2025

The pet cosmetics sector is rapidly gaining ground, but it still lacks a clear and harmonized regulatory framework at the European level. During our latest webinar – with Matteo Zanotti Russo (CEO of Angel Consulting and promoter of the Safe Pet Cosmetics guidelines), Eleonora Spartà (Clinical Trial Project Manager Supervisor), and Vincenzo Nobile (R&D Director) – we explored the technical, regulatory, and ethical implications related to the development and evaluation of cosmetic products for animals.

Regulatory and Voluntary Framework

Currently, cosmetics for animals are not regulated under Regulation (EC) No 1223/2009. They are treated merely as “chemical mixtures” under the CLP Regulation (EC) No 1272/2008, completely overlooking the systematic, prolonged, and voluntary exposure typical of real-life use.

The Safe Pet Cosmetics standard was developed as a voluntary initiative to fill this gap, drawing inspiration from human cosmetic regulations (safety assessment, GMP, quality system) and incorporating specific criteria tailored to animals and the animal-owner relationship.

Safety and Tolerability Testing

Validated in vitro and ex vivo methods developed for humans are used, adapted to the specific characteristics of animal skin.

In vivo testing is based on:

— clinical evaluations conducted by a veterinarian

— structured observational questionnaires for pet owners

— instrumental data (hydration, TEWL)

Efficacy Studies: Design, Follow-up, and Robustness

The experimental design includes at least two observation points, short and long-term, to detect the absence of immediate and/or cumulative reactions. To ensure reproducibility and scientific validity, the following are applied:

— standardized and internally validated protocols

— appropriate statistical sample sizing

— integrated collection of objective and subjective data

Labelling and Communication

The lack of clear regulation creates confusion for consumers. It is essential to:

— include the INCI list of ingredients, even if not mandatory

— avoid ambiguity with products intended for human use

— ensure transparency, safety, and proper use, also as part of a self-regulatory approach

Ethics First

Animal testing? Yes, but only non-invasive, focused on tolerability and efficacy—just as it is done in humans. The goal remains clear: Promoting animal well-being and consumer safety.

CONTACT US FOR MORE INFORMATION OR IF YOU HAVE ANY QUESTIONS ABOUT YOUR PROJECT

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