In this complicated and anomalous year, Complife experienced the emergency as a boost to innovation, investing in Research Development and new technologies. New laboratories were opened and existing ones strengthened, redesigning the branding strategies and emphasizing the value of its human resources.
The word to our CEO, Massimo Valente
How are we dealing with the critical issues that have emerged in recent months?
We have and still are trying to live the emergency as a push to innovation and to rethink the way we work. Microbiology, Chemistry and In Vitro laboratories have never stopped and will not stop: we have adopted a rigid protocol and a working method for teams and shifts, to ensure social distance and allow staff to work in total safety and tranquility. For the Clinical Tests, in the period of the first lock-down we have organized a system of delivery of the product to be tested directly at the home of the volunteer, not being able to take advantage of the influx at our laboratories, with dermatological controls carried out at a distance. Then we reorganized the labs and studied an application to manage the volunteers remotely. Finally, we have used our international presence to guarantee customer service even on the darkest days. The goal has always been to be a proactive support for customers: we chose to approach the market, even in the most critical moments, looking for and finding alternative solutions.
What is the meaning of the restyling of the image and communication in progress?
Seen the slowdown of the working activities, we have reflected and considered opportune, to more than four years from the fusion of the societies from which the group has been born (Farcos and Farcoderm), to proceed to the renewal of the image. It must maintain continuity with the past and our history, but must conform more to our values. Our main strength comes from the skills and abilities of the people who make up our team and we wanted to emphasize it more strongly with the new pay-off, Scientists Behind Wellness. The people who work for us, who put face, hands, heart and brain, are the strength recognized by our customers. The word “group” has been removed from the logo because we believe that Complife’s way of working, the interaction we are building with the laboratories in the various countries, the international training plans shared between branches, they are sufficient to underline our internationality and the possibility to follow global customers in the various countries. We try to enhance more and more the brand with ad hoc communication plans in the various States and the more accentuated use of social media and video to spread more and more the idea of who we are, what we do, what we are able to do.
What are the main characteristics and specialties of the new laboratories?
In Spain we have opened two contiguous laboratories of Microbiology and Vitro in the Science Park of the University of Barcelona and constituted our center of specialty related to biocompatibility and eco-toxicity. In China we have opened a laboratory of over 500 square meters in Beijing for clinical tests with cutting-edge technologies and with a quality system of western mold: the laboratory is now being certified. In Italy and France we are strengthening laboratories with new machines that have allowed to improve production capacity and to propose increasingly advanced tests. A new web interface is being released that will be an excellent bridge between us and customers and we have opened a Research and Development Center at the CAAD (Translational Research Center on autoimmune and allergic diseases, ed.) of Novara with a structure of 50 square meters entirely dedicated to research and an industrial doctorate for the study of new genomic tests on the cutaneous microbiota. Finally, we have developed an internal International Regulatory Department to help customers follow the increasingly pressing news in the cosmetic, nutraceutical and medical device regulatory world.
Today it seems clear that the health emergency, with its consequences on international markets, will keep us company for a few more months. What message do we want to give to our customers and business partners?
Definitely a reassuring message. Today, more than ever,we understood the importance of teamwork, so they must know that they can and will always rely on us: Complife is there and will continue to be at their side as always!