Climate change and the period of the Covid-19 pandemic brought a strong growth in the awareness of consumer choices, that are proving increasingly sensitive to the theme of sustainability. Product choices are therefore oriented to the purchase of “green” products, obviously turning their choices to the brands that show to be aware and attentive to the theme.
The cosmetics sector is no exception and seems to have adopted a sustainable approach that touches all levels; from research to production, from packaging to distribution.
But what are the claims that today most condition the choice of a cosmetic?
Some of the most used are the following:
Biodegradable, eco-sustainable, eco-friendly, recycled, reduced environmental impact, eco-friendly, green, natural…
Thanks to its team of specialized consultants, Complife supports each customer in the process of defining the best strategy for the support of the claim most suitable for their product, both working on the finished product and on the packaging part.
The Complife team is always ready to support its customers with the design and formulation of ad hoc methodologies for the support of the most innovative product claims.
COMPLIFE. COMMITTED TO SCIENCE, COMMITTED TO YOU.